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Help your customers transition from a traditional datacenter model to a ‘centers of data’ approach

Steve Veith's picture

Submitted by Steve Veith on
Blog Category: apex

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Data has become the most precious asset of almost every organization today. When put to work effectively it becomes a key competitive differentiator in the digital era. Where data is located, how it is processed and analyzed, its security, and the interoperability between systems and workloads have become more important than ever before. As a result, customer organizations are welcoming a new approach - transitioning from datacenters to centers of data. 
The challenge for customers is this new approach requires a distributed IT infrastructure platform, since the need to provide data where it is needed most is paramount. This, in turn, provides enormous opportunity for solution providers, as building such an architecture on their own introduces significant complexity. This includes everything from vendor management, supply chain bottlenecks, sustainability challenges, and network interconnections, to cost controls. As such, customers are embracing the notion that partnering with next-generation datacenters and modern IT solution providers is key. It is essential that customers seek solution providers that are well positioned to deliver on interconnected colocation.
The Dell APEX portfolio enables partners to offer their customers trusted IT infrastructure
The Dell APEX portfolio enables partners to offer their customers trusted IT infrastructure in a consumption based, as-a-Service model providing the flexibility of putting data and applications where they work best. This empowers customer organizations to focus on their core business initiatives, their markets, and their customers. 
Dell APEX empowers partners to deliver a centers of data approach in three key ways:
Multicloud simplification- as multicloud grows it becomes increasingly difficult to manage disparate settings with each platform. Dell APEX enriches the public cloud experience by connecting Dell’s industry leading software that’s running on-prem to the public cloud.  Partners can simplify the management process and deploy the same solution everywhere. Dell is also simplifying multicloud by making it easier to deploy apps that were originally developed for a hyperscaler environment in the data center with validated designs.
As-a-Service Everywhere- partners can create a cloud like experience for customers wherever apps and data live.  Build a modern commerce experience without sacrificing operational control and security. This is available for compute, block & file storage, HCI, containers, data protection, and more. Partners can manage the Dell APEX infrastructure alongside traditional data center equipment on behalf of customers as their trusted advisor.
A modern consumption user experience - customers need to optimize utilization and avoid over provisioning as well as under provisioning. Every organization can benefit from this operational model. Dell Technologies makes this modern user experience available across the entire enterprise portfolio. As such, partners’ value-added specialty services combined with the power of Dell APEX helps customers innovate with data as they consume technology the modern way. 
A prime example of this is Dell’s partnership with colocation providers, such as Equinix. These partnerships deliver trusted infrastructure in an interconnected colocation that enterprises require to meet today's standards for operational efficiency and agility and accelerates and simplifies how organizations realize the vision of centers of data.
Learn more about how you can help your customers transition from the traditional datacenter model to a centers of data approach by visiting here
Access the IDC Spotlight Paper: Moving from Datacenters to Centers of Data here
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