The 2026 Dell Technologies Advantage for Partners has been built to empower you to stay ahead of today’s evolving market opportunities so you can drive profitable growth. We explained in a recent blog the three Growth Engines that make up the core of this program, and how they will help you drive profitable growth. In this blog we take a deep dive into the second Growth Engine which is Modern Data Center.
Modern Data Center Upgrades Are Happening Now – Are You Ready?
A recent market study conducted by Omdia Research reported that IT spending on servers, storage, and networking is growing at an incredible pace. For solution providers this presents a worldwide infrastructure opportunity of close to $866 billion. Furthermore, they forecast this market opportunity is growing at 29% year on year, with 83 percent of the spend coming from enterprise customers, and 17 percent coming from SMB customers. The good news for solution providers is every one of these customers needs guidance in modernizing their infrastructure.
Why This Modernization Is Happening And How You Can Capture The Opportunity
Your customers are amidst numerous infrastructure challenges such as cloud and edge sprawl, with workloads proliferating across on-prem, cloud, colocation, and edge environments. They must meet AI-driven demands for GPUs, high-performance storage, and low-latency networks while addressing rising security expectations. These include ransomware, compliance, and business continuity. Cost pressures, such as optimizing power, cooling, and cloud expenses are adding additional urgency to modernize infrastructure with existing IT teams and flat or decreasing budgets.
Modern Data Center customer initiatives create robust service opportunities for solution providers as customers face hybrid complexity and AI-driven workloads. These immediate opportunities allow you to jump start customer conversations with consulting services to:
· Plan and optimize
· Offer deployment to speed implementation
· Add managed services for ongoing operations
· Residency to close skills gaps
· Support to keep environments running
Why Work With Dell To Capture The Modern Data Center Opportunity?
First, Dell is the market leader in servers, storage, purpose-built backup appliances, and AI infrastructure. Their solutions deliver optimized cloud operations, AI-ready infrastructure, end-to-end cybersecurity and resilience, and efficiency that drives cost savings. Additionally, they bring a consultative partnership that helps you be proactive in leading the customer transformation - not just responding to it. With Dell at your side, Modern Data Center initiatives become a strategic growth engine by helping you win bigger deals, expand your services, and strengthen your customer relationships.
Modern Data Center with Dell enables you to drive profitable growth for your business by helping you to win larger, multi‑year infrastructure and services deals. Dell also partners best with you to build high‑margin recurring services around operations, optimization and resilience – all of which enable you to become your customers’ long‑term strategic infrastructure partner.
With Dell You Can Stay Ahead Of What’s Next To Drive Profitable Growth
Your customers depend on you for delivering an AI‑ready, secure and efficient infrastructure across their on‑prem and multicloud environments. Dell enables you to architect AI‑ready, secure, efficient hybrid infrastructure across on‑prem and multicloud by building on Dell’s leadership in servers, storage, data protection and AI infrastructure, plus rich services opportunities.
Learn more about how to stay ahead of evolving market opportunities in Modern Data Center and convert market growth into profitable revenue by visiting here.
In the meantime, stay tuned for our upcoming blog post on the third Growth Engine of the 2026 Dell Technologies Advantage - AI.
