Hybrid work is here to stay. The proof is in a new Dell Technologies eBook called Innovation Accelerated: Work And Innovate Everywhere, which demonstrates the importance of supporting people’s creativity wherever they work. The book also shows that, while moving towards working from everywhere has ignited creativity and inspired innovation, it has also uncovered some organizational and technical challenges. 
For instance, 61% of IT decision-makers (ITDMs) admit they could provide more intelligent and responsive technology to improve the work experience. And 59% say people leave their organization because they haven’t been able to innovate as much as they hoped.
Meeting those challenges could be a key growth opportunity for your business. By helping your customers choose from and deploy Dell Technology’s portfolio of cutting-edge software, hardware and cloud-based innovations, you’re expanding your market share while empowering them to make the most of the hybrid work era. 
The best place to start is by helping your customers achieve 3 critical goals.
1. Delight the end user
Now your customers can enable seamless collaboration and productivity by deploying the most intelligent devices and best collaboration tools to help them succeed no matter where work happens. 
That includes incorporating AI-based optimization for the best possible connection, audio and performance. And leveraging research-based solutions to help guide your customers to the right devices and collaboration ecosystem based on how people work.
2. Simplify IT
Help your customers clear the way for superior user experiences by modernizing with the most comprehensive lifecycle services and the most secure commercial PCs. Simplifying IT helps remove common frustrations, enables non-disruptive IT updates and brings all devices under a unified management system. 
And now you can deploy the Dell APEX portfolio of as-a-service solutions to enable faster transitions to the cloud and a shorter time to value for your customers. 
3. Advance sustainability
Modern organizations are waking up to their crucial role in halting climate change. Help them positively impact the future by advancing sustainability with innovative and sustainable products, packaging, services and solutions. Making sustainability a priority enables your customers to uncover new ways of working that can lead to greater efficiencies and cost savings.
To learn more about how you can help your customers focus on hybrid work so they can empower their staff to work and innovate everywhere, visit the Dell Partner Portal and download the free eBook Innovation Accelerated: Work And Innovate Everywhere today. You can also check out this Grow your Client Solutions with our Work and Innovate Everywhere approach blog for valuable insights, strategies and resources to enhance your sales pitches.

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