If you’re looking for a great way to grow your business, now is the right time to help your customers deploy a server Tech Refresh. Replacing their aging server estates presents opportunities for you to increase your revenue, margins, deal velocity, and bolster long‑term customer loyalty.
At the same time, you’re helping them avoid costly security and performance risks, unmet AI-workload demands, and rising energy costs. Instead, they’ll save vital time and money with modern, AI-ready PowerEdge servers.
The results are undeniable: improved performance, hardened security, increased efficiency, and the kind of sustainability they can feel proud of.
A real win/win scenario
Helping your customers affect an orderly and efficient tech refresh works out great for both your businesses. Here’s why it’s good for you:
1. It produces high-value, repeatable motions
Proactively reviewing customers’ installations and creating refresh roadmaps enables you to drive high-value hardware, service, and subscription revenue. It also positions you as a trusted advisor, which helps produce repeat business in the long run.
2. You can dramatically increase profit and deal velocity by leveraging Partner Programs
As an eligible partner, you can take advantage of Dell incentives, rebates, financing, and sales tools. Applying those incentives to PowerEdge and Tech Refresh helps increase your margins and shorten your sales cycles.
3. You can capture upcoming refresh cycles
Move quickly, and you can catch customers who are already approaching end-of-warranty or end-of-support on their key systems. Partners who present structured Tech Refresh proposals to customers first are more likely to lock in opportunities ahead of the competition.
4. Tech Refresh engagements produce higher revenue per customer
Because they typically span multiple servers, storage, and services, Tech Refresh engagements can lead to larger deal sizes and multi-year refresh roadmaps rather than just one-off transactions.
5. It positions you as a trusted advisor
Your goal is to become a long-term strategic advisor for each of your customers. How do you get there? Start with three solid value propositions: proactively highlight their risks, help optimize their total cost of ownership (TCO), and guide them through vital modernization.
Now is the right time to grow your business by helping your customers create a Tech Refresh that makes sense for their unique business. You can start by reviewing your installed base and building a Tech Refresh pipeline with Dell PowerEdge.
Talk to your Dell representative or PAM today and explore the Tech Refresh website for incentives, tools, and valuable campaign assets.
