As digital threats evolve in sophistication and increase in frequency, Dell Technologies is leading a crucial evolution in regard to these cyber threats. By shifting the industry’s focus from data protection to the more comprehensive and proactive approach of cyber resilience, they are creating an array of new go to market strategies and solutions for Dell partners and shared customers.
This is more than just a change in terminology. It is a strategic repositioning that reflects the new reality of cybersecurity. For Dell's partners specifically, this transition opens up powerful new avenues for revenue growth by enabling you with an opportunity to have meaningful and contemporary conversations with your customers.
Why Cyber Resilience—And Why Now?
Modern organizations face relentless potential cyberattacks and more complex threats by the day. Ransomware and data breaches can cripple business operations in a heartbeat. Customers are increasingly concerned with more than just backups. They now need assurances that their operations will survive and also recover quickly from serious incidents.
Cyber resilience provides this framework by combining security, backup, disaster recovery, and rapid incident response in a more strategic solution. Dell’s transition in this area empowers partners to engage in broader, executive-level conversations focused on mitigating business risk and not just focusing on compliance checklists.
Creating Value and Driving Growth Opportunities For Partners
Embracing cyber resilience empowers partners to transition from product providers to strategic advisors. With Dell’s integrated solutions like PowerProtect Data Domain appliances, PowerProtect Data Manager software, and PowerProtect Cyber Recovery, partners can offer unified, end-to-end resilience from a single trusted vendor. This makes it easier for customers to secure operations, reduce risk, and lower costs. This simplicity creates a compelling and differentiated strategic message from trusted tech advisors.
Looking beyond the technology, this evolution unlocks new and recurring revenue streams, as partners can expand services such as cyber recovery consultancy, business continuity planning, managed services, and secure data migration. These offerings drive higher margins and deepen customer loyalty by addressing prevention, recovery, and daily resilience—all of which pave the way for long-term customer success. Partners with more limited services capabilities have a powerful option available to them too, as they can resell Dell’s comprehensive security services portfolio to augment their own offerings.
Dell’s Ongoing Commitment Drives Partner Success
Dell is assisting partners in leveraging this transition. The PowerProtect portfolio delivers industry-leading security, performance, and flexibility—all designed to work seamlessly across multicloud, on premises and edge environments. Dell also backs partners with robust enablement, training, marketing resources, and sales support, thereby ensuring they have the expertise to lead resilience conversations with confidence.
The Growth Path Forward Together
By transitioning from simply offering tactical data protection to strategic cyber resilience, Dell and its partners are better equipped to meet the real-world needs of customers navigating today’s threat landscape. For partners, this evolution is a pivotal opportunity to build deeper relationships, offer unified solutions, and grow a sustainable growth business focused on lasting value. With Dell, you have the premier technology and support partner to help your customers move forward securely, resiliently and confidently, and be always ready for what’s next.
Learn more about how you can transition your business by visiting here now.
