With Windows 10 reaching the end of support in October 2025, the clock for customers to upgrade to Windows 11 is ticking faster with each passing day. The time to transition was yesterday. Waiting any longer will only lead to increasing operational disruption, security vulnerabilities, and increased costs for them.
Making a transition of this scale requires much more than just upgrading your customers’ operating system. It’s about rethinking everything from their hardware to their workflows to deployment strategies. As such, this is a timely opportunity to recommend modern technology – technology, especially AI, that will transform your customers’ productivity, efficiency, and user experience.
One of the biggest challenges to adopting AI is the shortage of skilled talent[1]. Rolling out a new operating system and a fleet of AI-enabled PCs takes expertise that many IT teams simply don’t have. This is your opportunity to drive that change.
The good news is there is still time to act. And there are some additional opportunities that present themselves to Dell partners and their customers while guiding them through the Windows 11 upgrade. For instance, this is an excellent time to promote the Dell Pro Essential lineup. This family of modern PCs is right in the price ‘wheelhouse’ for small to medium business customers, which is the largest customer group still using Windows 10.
While improved security and performance will be achieved, the opportunity to also deliver a modernized work environment with advanced accessories presents itself. Commercial devices like Dell’s number 1 monitors[2] and their AI-enabled noise-cancelling headsets are prime examples.
Additionally, Dell’s Asset Recovery Services provide a seamless way to responsibly retire outdated customer hardware. This ensures customer organizations not only upgrade efficiently but also supports sustainability through proper e-waste management. This is important to you because it adds significant value to your offerings, providing a complete upgrade solution that not only transitions customers to Windows 11 but also responsibly retires outdated hardware. This helps strengthen customer relationships and open doors to new business opportunities with eco-conscious organizations.
Dell Is The Ideal Partner For Solution Providers
With Dell as your strategic partner, you are assured of streamlined customer migrations when leveraging Dell’s exclusive partner incentives. This enables you to strengthen customer relationships and grow your revenues and your profitability in the process.
Refreshing your customers’ technology environment ensures their organization stays ahead of the curve by providing their employees with the tools they need to excel in a dynamic work environment. And with you delivering this important migration you reinforce your role as their trusted technology advisor. This in turn, opens the door for you to have future conversations to upsell into the network and the data center.
Remember, it’s not too late to upgrade your Windows 10 customers to Windows 11 and deliver a truly modernized work environment to them as well. Learn how easy it is by visiting here.
1. Dell Technologies IT Strategy Pulse, a survey by Vanson Bourne of 750 IT and business decision makers from US, UK, DE, FR and JP, November 2025.
2. Source: IDC Worldwide Quarterly PC Monitor Tracker, Q2 2025
