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Important Trends, Perspectives and Analysis for Solution Providers and Integrators

Introducing the ‘Stop at Nothing’ Partner Campaign - Part One

Steve Veith's picture

Submitted by Steve Veith on
Blog Category: newsroom

In today’s digital-centric economy, every organization needs to embrace a digital transformation strategy in order to remain relevant. To be able to accomplish this and realize the opportunities that the data-centric future portends, your customers will need a trusted partner who will help them get ready. By combining forces with Dell Technologies, you can put yourself in position to guide them in the best possible way for future demands and sustainable success in the digital world.

With the power of Dell Technologies behind you, you can deliver end-to-end solutions that leverage a shared expertise, with comprehensive payment solutions that demonstrate your experience, support and commitment to customers’ success. Whatever your customers are doing, wherever they’re doing things, they’ll be able to accelerate with new insights and increased capabilities. And with Dell Technologies as your trusted partner, they also stop at nothing to help you market and promote world-class end-to-end solutions, with endless possibilities, to shared customers.

Three key ways to help customers get ready

• Increase agility with Flexible IT: Provide more choice, flexibility, and predictability in how your customers consume and finance IT. This brings consistency to their operating environment so they can focus on delivering innovation to their end-users.

• Work and learn from anywhere with a digital workplace: Provide secure user experiences that enable productivity, wherever and however your customers’ IT users work. Combined with proactive support that minimizes downtime and maximizes flexibility, infrastructure solutions can be aligned with their business and financial realities.

• Create new value by innovating with data: Accelerate your customers’ capabilities with proven technology solutions they can rely on to address the realities of the data era – the technology that drives innovation by delivering new data insights.

Market ready marcomm campaign content for partners

Dell Technologies has built an extensive library of go-to-market campaign content that conveys how they stop at nothing to help your customers in these three ways. This unified campaign marketing messaging has been created for easy use by all partners regardless of size, vertical, solution set, or level of marketing execution competency. In addition, there are campaign assets for all stages of the marketing cycle, whether the objective is awareness, engagement or demand generation. And this content is also the same content that the Dell Technologies field marketing teams are using.

Stay tuned for Part 2 of this series where we will share more details about the campaign content assets and tools for partners.

In the meantime, learn more about the Dell Technologies’ Partner Campaign here

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