Artificial intelligence is creating a modernization imperative unlike anything the technology industry has seen before. Across every customer segment, industry, and geography, organizations are accelerating investments in AI infrastructure, cloud modernization, cyber resilience, and digital transformation.
As a result, the conversation has changed. Customers are no longer asking whether they should modernize. They are asking how quickly they can do it—and who they can trust to help them get there.
This creates one of the greatest opportunities in the history of the technology channel. Partners that combine trusted customer relationships with the right technology ecosystem will be best positioned to help organizations navigate the AI era.
As organizations evaluate AI strategies, many are turning to trusted channel partners for guidance on infrastructure modernization, data readiness, cybersecurity, cloud strategy, and enterprise AI deployment.
This is why Dell Technologies is making significant investments in its Partner Program, partner enablement initiatives, AI-powered tools, and a modernized partner experience. Dell's goal is simple: help partners move faster, create more customer value, and capture a larger share of the growing AI opportunity.
How Dell Technologies Is Simplifying the Partner Experience
One of the most consistent themes heard from channel partners is the need for a simpler and more efficient way to do business.
Dell Technologies has spent several years focused on simplifying, standardizing, and automating the partner experience. Later this year, Dell will introduce a modern partner platform designed to unify demand generation, sales collaboration, deal registration, pricing, and account management—all within a single experience.
Most importantly, this AI-powered platform is designed to reduce friction across the partner journey, allowing channel partners to spend more time helping customers achieve growth and business outcomes.
Key Investments Driving Partner Success
Dell Technologies believes channel partners will play a central role in helping customers adopt, deploy, and scale enterprise AI solutions. Here are ways Dell will be supporting them:
· AI-driven demand signals: Dell Technologies delivered more than 200,000 demand signals to channel partners in FY26, helping identify customer buying intent and prioritizing opportunities based on predicted purchasing timelines
· Automated deal registration: Streamlined workflows are helping to accelerate approvals and reduce administrative complexity, allowing partners to engage customers more quickly
· Dynamic pricing and quoting: Real-time pricing visibility is helping partners develop more accurate and competitive quotes while reducing delays throughout the sales process
· AI-powered assistants: New AI assistants are supporting partners across the full lifecycle, including opportunity management, solution configuration, purchasing, and post-order support
These capabilities are about more than just operational efficiency. Every minute saved on administrative work creates more time for customer engagement, strategic conversations, and revenue-generating activity.
Why the AI Opportunity Matters Right Now
Every major technology transition creates a new window of opportunity. In my view, artificial intelligence represents one of the most important inflection points our industry has ever seen.
Organizations are actively rethinking how they operate, compete, and innovate through AI. At the same time, many customers are consolidating around fewer strategic technology partners to assist them in navigating AI adoption, cloud modernization, cybersecurity, and infrastructure transformation simultaneously.
This is where the Dell Technologies partner ecosystem is uniquely positioned to help customers accelerate AI adoption, cloud modernization, cyber resilience, and long-term business transformation.
The Scale of the Opportunity is Huge
The results are already becoming clear. Dell Technologies partners achieved double-digit growth across every line of business last year, demonstrating both the strength of the ecosystem and the growing demand for AI-enabled solutions.
Looking ahead, the total addressable opportunity is estimated at $6.1 trillion, with more than $4 trillion expected to be influenced or delivered through channel partners.
This is the defining partner moment. Dell Technologies is investing in AI-powered partner experiences, modern platforms, and ecosystem growth because the future of enterprise AI, cloud modernization, and cyber resilience will be built through strong partnerships. The partners that move now will be best positioned to lead customers through the next generation of technology transformation.
Learn more about how the Dell Technologies Partner Program is helping channel partners accelerate enterprise AI adoption, cloud modernization, cybersecurity outcomes, and long-term customer success by visiting here.
