The 2026 Dell Technologies Advantage for Partners program has been built to empower you to stay ahead of today’s evolving market opportunities so you can drive profitable growth. We explained in a recent blog the three Growth Engines that make up the core of this program, and how they will help you drive profitable growth. In this blog we take a deep dive into the first Growth Engine which is Modern Workplace.
Customers of every size in every industry are facing rapidly evolving workplace challenges. Top of the list are increasing device and lifecycle costs. These are being perpetuated by rising inflation in memory and storage combined with the need to refresh device fleets on schedule. At this same time, rising user expectations for smarter, more seamless experiences requiring AI-powered tools is growing. Furthermore, hybrid work, device sprawl, and evolving threats make securing and managing user endpoints more difficult and more costly.
What Does the Modern Workplace Opportunity Mean For You?
According to recent research from Omdia there is a $487 billion PC and accessories total addressable market* in 2026. This means that every customer PC refresh presents the opportunity to not only upgrade their PC fleet, but to also attach accessories that will enhance user experience and productivity. In addition, you can layer deployment, support and lifecycle services that will generate recurring revenue for your business. You can also combine many Dell offerings with your own managed workplace and security services to expand margins and deepen account control.
Why Partner with Dell For Modern Workplace Initiatives?
By partnering with Dell, you can address every customer need with a comprehensive and innovative client solutions portfolio. Dell’s client solutions are built on that same trusted durability and reliability that your customers have come to depend on over time. Dell is simplifying device management while enhancing cyber resilience, starting with the industry’s most secure and manageable commercial PCs.**, all backed by unmatched global services that will not only improve customer outcomes but also grow your margins, drive recurring revenue and create repeatable business.
Leveraging Dell’s Modern Workplace with confidence helps you:
• Create bigger, higher-value deals by expanding beyond devices across a best-in-class portfolio of client solutions, accessories and services.
• Turn transactional PC sales into strategic workplace engagements for customers by using each refresh as an opportunity to guide customers through their broader Modern Workplace needs.
• Differentiate your customer’s business with a secure, manageable foundation that simplifies device and peripheral management.
• Deepen customer loyalty by becoming the enabler of their AI‑powered, secure workplace and attaching lifecycle services that keep you engaged across the device lifecycle.
• Increase margins and simplify operations with a single ecosystem that lets you bundle devices, accessories and global services in repeatable, scalable ways.
Discover more here about how Dell’s Modern Workplace portfolio helps your customers address surging PC costs, meet rising user expectations and reduce growing security complexity so you can turn every PC refresh into a strategic Modern Workplace transformation.
In the meantime, stay tuned for the upcoming blog on the second Growth Engine of the 2026 Dell Technologies Advantage - Modern Data Center.
* Source: Omdia, Global IT Opportunity, November 2025. Client Computing and Components and Peripherals
** Based on Dell internal analysis, October 2025 (Intel) and March 2025 (AMD). Applicable to PCs on Intel and AMD processors. Not all features available with all PCs. Additional purchase required for some features. Intel-based PCs validated by Principled Technologies, July 2025.
