In Part 1 of this series about the Dell Technologies’ Partner Campaign, we talked about what the campaign encompasses, and how opportune it is for today’s progressive Solution Providers. In this second part of the series, we explain why it is a sound investment for Solution Providers to make in order for them to expand their businesses.
A focused campaign with the shared customer at the center
The foundation of this campaign supports the Dell Technologies partner promise which imbues everything they do with, and for their partners. They are:
•To accelerate innovation that fuels growth
•To leverage the power of Dell Technologies
•To provide a world-class partner experience
By fusing this belief system with the elements of the Stop at Nothing campaign, it empowers Dell Technologies to deliver a compelling partner marketing value proposition. Partners can use this campaign to market and promote end-to-end IT solutions that leverage a shared expertise and commitment to customers’ success – and in the process, help transform business outcomes for everyone.
A campaign purpose-built for partner growth through marketplace differentiation
The Stop at Nothing campaign is designed to align with the strategic marketing plans of every Dell Technologies partner. Any partner can easily activate their own marketing campaign and leverage the strengths of Dell Technologies alongside their own unique skillsets and expertise. This also helps Solution Providers to maximize Partner Program benefits and incentives, while also identifying, accessing and engaging new prospects, customers and delivering increased value to existing clients
Dell Technologies understands that partners have a vast array of vendors to invest their marketing time, dollars and resources with. This is why Dell Technologies has directed their investment this year in creating a rich and extensive partner marketing toolset that enables partners to rapidly activate influential marketing campaigns and sales programs. Partners that recognize this advantage will increase their marketing investment and share of wallet with Dell Technologies. This will put them in the very best position to build a more qualified pipeline and an increased likelihood of closing more new business.
Learn more about how to get the best return on your marcomm investment by taking full advantage of the new Dell Technologies’ Partner Campaign here