With customers’ top priorities focused on AI computing along with top notch security in 2026, they are finding they are requiring more professional IT guidance than ever. Combine these with additional challenges they’re confronted with such as skills shortages and budget constraints, and it has customers looking for more strategic technology partnerships than ever. And they’re interested only in establishing those technology partnerships that can deliver tangible, measurable outcomes that provide long-term value.
So, what are customers looking for specifically? Here are four measurable desired outcomes. They expect:
· Improved results, faster workflows, fewer incidents, and better customer experiences with AI PCs and secure Windows 11 endpoints
· A pragmatic AI path that begins at the desired endpoint (summarization, assistants, content) and can expand to data prep and agentic/GenAI use cases as data foundations mature
· Simplified management that can unify operations, keep sensitive data
controlled, and use consumption models to phase investments
· A refresh made easy – one that combines Windows 11 migration plus
security tools and managed services for speed and resilience
Dell Technologies: The Partners’ Partnership Of Choice
Dell has been recognized as IDC’s #1 trusted enterprise PC vendor***. By partnering with Dell Technologies, you get access to a comprehensive portfolio of AI-ready solutions. Now you can offer your customers end-to-end capabilities with the world’s broadest GenAI solutions portfolio of technology and services from desktop to data center to cloud**. Dell’s recently announced new client device lineup delivers powerful, secure and scalable devices from thin and light to mainstream and premium so that users can leverage AI from anywhere. And these devices are designed to make your customers’ AI journey smoother by building in Office 365, Microsoft Copilot and Generative AI Services.
Dell's strategy in this AI era of computing focuses on growth and impactful innovation by expanding offerings across all price points, and aligning products with market needs to capture new opportunities. They’re making refinements to their portfolio to meet the ever-evolving business priorities.
Dell’s commercial portfolio remains unified under one trusted name; Dell Pro, offering professional-grade PCs built for mainstream business. An innovative portfolio with thinner and lighter PCs without sacrificing performance. Premium features are now more accessible than ever. With a range of options designed to meet every customer requirement, you can equip team members with solutions optimized for AI-driven workloads, delivering faster processing and intelligent features that improve daily work.These design and performance advancements set the stage for why partnering with Dell Technologies is a strategic choice for businesses.
A Refreshed Client Portfolio Built To Help Partners And Their Customers Succeed
This enhanced lineup is perfect for Dell partners to attach peripheral sales to. Partners can add displays, client accessories, and services to every deal to deliver secure, end-to-end solutions that are easy to deploy, manage, and support. The more you attach, the more you grow your business and drive profitability. Partners with Client+ competencies can unlock enhanced rebates and multipliers* by including services and client accessories.
Dell is committed to their partners’ long-term success by investing in programs, tools, and resources so that everyone can win together both today, and in the future.
Learn more about how you can leverage the new Dell Pro lineup to delight your customers and grow your PC business by visiting here.
Not a Dell Partner? Learn more here
To learn more about the Dell Pro announcement, click here
* Partner eligibility may vary by location, partner type and partner tier. Please refer to the Partner Program Benefits & Requirements for full eligibility and criteria.
** Dell is recognized as IDC’s #1 trusted enterprise PC vendor Based on IDC, The Enterprise PC Trust Perception Index, 2025: Measuring Customer Perception of Trustworthiness (in Security, Privacy, Compliance, and ESG) for Enterprise PC Vendors, Doc #US53220125, March 2025.
*** Based on Prowess Consulting's paper commissioned by Dell, "Which Vendor Offers the Broadest AI Portfolio for Scalable Innovation?" October 2025
